Micro Drone 3.0
The founder of Extreme Fliers wants to find various ways to differentiate his flagship product – Micro Drone 3.0 from other small-sized drones on the market.
As the lead interaction designer in the team, I worked closely with the founder to create the indiegogo campaign page, brainstorm the product ideas, define interaction flow and develop its first mobile app and e-commerce website.
UX Research
To better understand Micro Drone and what fans wanted from their drones, I went to countless drone shows to talk directly with the end-users.
Seeing the users interaction with the product first-hand allowed me to learn more about the excitement a drone like this would create.
Micro Drone 3.0 App
I collaborated with both hardware and software engineers to release the first mobile app for Micro Drone 3.0.
It was designed from the ground up, and used the Agile method to get the MVP ready in three months.
I started with sketching out the interaction flow, the wireframes of the entire app, visual design and usability tests.
Here are some key screen UX iterations.
Micro Drone Website
The e-commerce site was built on Shopify platform. As the lead designer, I worked with 3D modelers, product designers and developers to make sure the website is responsive and fast, and the shopping experience is straight-forward and user friendly.
Campaign Video
I produced the campaign video to highlight the best user cases of micro drone 3.0. The campaign has raised over $3.5 million and became the NO.1 funded drone campaign on Indiegogo.
The micro drone brand has been internationally recognized, including media exposure from Techcrunch, Mashable, Stuff, PSFK,Yahoo News, Gizmag and etc.